Apple Turns to Aluminum Extrusions for Its Apple Watch Sport

When developing the exciting new Apple Watch Sport, Apple designers wanted a material that was light, strong ... and of course strikingly attractive. Their answer - aluminum extrusion of a custom alloy. Apple worked with its suppliers to develop a proprietary Magnesium/Zinc alloy, designed to be 60% stronger, yet still meet Apple's aesthetic targets.

The resulting aluminum alloy is extruded, machined, buffed, bead blasted and then anodized to create a case designed to look smart over time. Want to see more? https://youtu.be/ibklpzKai-o

"Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before," said Jony Ive, Apple's senior vice president of Design. "In Apple Watch, we've created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device."

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections - Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors.

On April 24, 2015 Apple Watch will be available online or by reservation in Apple's retail stores and select Apple Authorized Resellers in China and Japan.

Images: Apple.com